Services Built for Subscription Growth
Three specialized programs designed to support SaaS companies at different stages of their marketing development.
Back to HomeHow to Choose the Right Service
Each service addresses different aspects of subscription marketing. Some companies work with us on one specific area, while others combine multiple services as their needs evolve. There's no single right approach, it depends on where you are and what you're trying to accomplish.
If you're uncertain which service fits your situation, a brief conversation usually clarifies things quickly. We're happy to discuss your needs without any obligation.
Our Services
SaaS Marketing Strategy
Developing marketing programs tailored to the subscription-based business model, with attention to each stage of the customer lifecycle. We focus on acquisition, activation, retention, and expansion through coordinated channel strategies. Monthly strategy sessions ensure the approach evolves with your product.
This service includes:
- Comprehensive lifecycle marketing strategy development
- Channel strategy and tactical planning across acquisition stages
- Metrics framework aligned with subscription economics
- Monthly strategy reviews and program adjustments
- Expansion and retention program design
Best suited for:
Companies looking to build or refine their complete marketing approach across the customer lifecycle, typically with annual recurring revenue between $500K and $10M who need strategic guidance alongside tactical execution.
Product-Led Communication Design
Crafting in-product messaging, onboarding flows, and feature announcements that help users discover value at their own pace. We work closely with product teams to understand user behavior and create communications that educate without interrupting. Includes copy, UX writing, and trigger logic design.
This service includes:
- In-product messaging strategy and implementation
- User onboarding flow design and optimization
- Feature announcement messaging and timing
- UX writing and microcopy development
- Behavioral trigger logic and segmentation
Best suited for:
Product teams who recognize that in-product communication significantly impacts activation and adoption, particularly companies with complex features or multiple user personas requiring different guidance approaches.
Customer Lifecycle Marketing
Building communication programs that support your customers from their first interaction through long-term advocacy. We design touchpoint maps, create stage-appropriate content, and set up automated sequences that feel personal and timely. Regular lifecycle analysis identifies opportunities for deeper engagement.
This service includes:
- Customer journey mapping and touchpoint design
- Stage-appropriate content creation and sequencing
- Automated email program development and optimization
- Retention campaign design and implementation
- Monthly lifecycle analysis and program refinement
Best suited for:
Companies with established customer bases looking to improve retention and expansion, or growing businesses that need structured communication programs to support customers at scale without losing the personal touch.
Common Questions About Our Services
Can we start with one service and add others later?
Absolutely. Many clients begin with one focused area and expand into others as needs develop. There's no requirement to work on everything at once, and we're happy to adjust our engagement as your priorities change.
What if our needs don't fit neatly into these categories?
These services represent common patterns we've seen, but every business has unique circumstances. We're open to discussing custom arrangements that address your specific situation. The structures exist to provide clarity, not to limit what's possible.
How long do engagements typically last?
Most clients work with us for at least six months initially, as that's typically how long it takes to see meaningful results from lifecycle marketing programs. Many relationships continue longer as we build on initial progress. There are no long-term contracts, engagements continue month-to-month as long as they're providing value.
Do you work with companies outside our industry?
We work with SaaS companies across various industries. While specific tactics might vary by market, the fundamentals of subscription marketing remain consistent. What matters most is whether you have a subscription business model and are committed to lifecycle thinking.
What's required from our team?
Successful engagements require regular collaboration. This typically means weekly or biweekly working sessions, access to relevant data and tools, and involvement from product and customer success teams as appropriate. The work is collaborative rather than hands-off.
How to Get Started
The first step is a conversation to understand your situation and determine if we're a good fit. This initial discussion is exploratory, there's no obligation and no sales pressure.
Initial Conversation
We discuss your current situation, challenges you're facing, and what you're hoping to accomplish. This helps us both determine if working together makes sense.
Scope Discussion
If there seems to be a good fit, we talk through which services would address your needs most effectively. We'll explain what each involves and what you can reasonably expect.
Engagement Begins
Once we agree on scope and approach, we start with discovery work to understand your product, customers, and current marketing efforts. This foundation informs everything that follows.
Ready to Explore Working Together?
If any of these services sound relevant to your needs, let's have a conversation. We can discuss your situation and whether our approach would be helpful.
Start a Conversation